\nPlease submit your resume in English.\n\nTo learn more about our team and office culture in Berlin, Germany, visit the following links. \nCareers Page: https://www.knowbe4.com/careers/locations/berlin\nGlassdoor: https://www.glassdoor.com/Location/KnowBe4-Berlin-Location-EI_IE969384.0,7_IL.8,14_IC2622109.htm\n\nThe Marketing Manager is responsible for managing the effective promotion and positioning of the KnowBe4 brand.\n\nResponsibilities: \n\n\nWork collaboratively with appropriate team members to develop and implement all marketing campaigns and strategies that align to KB4 HQ messaging and strategies\n\nManage and build various email lists and create and send email campaigns with calls to action, in compliance with applicable data protection laws\n\nCoordinate with the US marketing team to manage and optimize the design, content, layout, customer segmentation and messaging strategies for direct marketing communications\n\nDrive client strategy and planning through the analysis of historic performance, past email engagement and website interactions (content downloads, site page visits, etc.), understanding KPIโs and implementing list management/deliverable best practices\n\nEmploy best practices as it relates to database concepts such as โA list" segmentation and suppression lists\n\nPredict, forecast and track outcomes of campaigns, website traffic and conversion activities in a manner that allows for meaningful analyses\n\nMeasure campaign results and optimize the lead nurture tracks to increase conversion traffic\n\nWork to minimize list decay and the amount of unsubscribes while increasing the productivity of our email marketing campaigns\n\nManage the set up of all lead generation campaigns.\n\nMeasure and optimize our lead generation marketing using vendor specific dashboards, CRM and marketing analytics reports\n\nResearch and test new marketing lead campaigns with existing and new media vendors to expand our reach and/or lower our cost per lead and increase lead quality in coordination with KB4 HQ\n\nCraft landing pages and lead generation forms for our content to distribute through relevant programs.\n\nKeep up to date with digital marketing trends and potential new channels and strategies to keep us ahead\n\nSupport the management of Search Engine Optimisation (SEO), including organic search engine performance and goal setting based on site impression, clickthrough rates, traffic and conversions\n\nStay up to date with the latest trends and changes with SEO and major search engines\n\nSupport management and setup of all paid campaigns (PPC)\n\nLiaise with the US to create shareable content appropriate for specific networks and social media to spread our brand, content, and links\n\nCollaborate with content marketing and blog contributors to create high quality content and webinars around important, relevant terms\n\nWork with channel marketing to support creation of effective, sustainable, scalable and measurable channel marketing programs\n\nDevelop communication plans and compelling email content to drive partner engagement\n\nSupport event selection and management and collaborate with other EMEA marketing teams to ensure consistency in messaging, event attendance and best practice\n\n\n\n\nRequirements: \n\n\nMA or Degree in Marketing or business-related subjects\n\nCIM Certification/Diploma (not essential but an asset)\n\nCompetence in using digital marketing tools\n\nA willingness to learn new methods and technology\n\nMinimum 3 years in marketing management experience\n\nExperience with Google Workspace\n\nPrior experience with marketing automation systems such as HubSpot or similar\n\nPrior experience with Salesforce or other CRM software a plus.\n\nInfectious positive, can-do attitude\n\nStrong verbal and written communications\n\nExcellent time management and organization skills\n\n\n\n\nThis position is a temporary position due to Maternity Leave. The expected end date of this position is December 31st, 2024. \n\n#Salary and compensation\n
No salary data published by company so we estimated salary based on similar jobs related to SEO and Marketing jobs that are similar:\n\n
$62,500 — $110,000/year\n
\n\n#Benefits\n
๐ฐ 401(k)\n\n๐ Distributed team\n\nโฐ Async\n\n๐ค Vision insurance\n\n๐ฆท Dental insurance\n\n๐ Medical insurance\n\n๐ Unlimited vacation\n\n๐ Paid time off\n\n๐ 4 day workweek\n\n๐ฐ 401k matching\n\n๐ Company retreats\n\n๐ฌ Coworking budget\n\n๐ Learning budget\n\n๐ช Free gym membership\n\n๐ง Mental wellness budget\n\n๐ฅ Home office budget\n\n๐ฅง Pay in crypto\n\n๐ฅธ Pseudonymous\n\n๐ฐ Profit sharing\n\n๐ฐ Equity compensation\n\nโฌ๏ธ No whiteboard interview\n\n๐ No monitoring system\n\n๐ซ No politics at work\n\n๐ We hire old (and young)\n\n
\n\n#Location\nBerlin, Berlin, Germany
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